What's In a Name?
When we decided to name our company, we considered the challenges our clients faced in integrating their many enterprise technologies. They needed multiple ways of tying it all together, what we thought of as "spokes." But, of course, such a spoke is formed from a complex set of solutions and processes, always changing. A solution to this problem must be adaptable, must be "liquid."
In theory the liquid is you, the user, and each spoke are tools and services that we deliver to help you communicate and manage within your environment. But technology tools do not end with the obvious sometimes.
I would argue that technology services are a major part of your day-to-day responsibility so things like email, desktop management and unified communications would be spokes.
Our clients like the concept, and we like the name.
When LiquidSpoke was formed, we interviewed many potential clients and business colleagues and asked what seemed a single important question: "If you could design a firm to meet your needs, what would it look like?"The answers to that question have guided our thinking and planning on an ongoing basis, and form the core of our thinking about how we treat our clients and our employees, whom we call associates.
At a most basic level, we have stated our mission in a promise to our clients and our associates: "improvement, constant and never-ending (ICAN)." This alignment governs our approach and the mix of services we provide, demonstrating that the organization is designed to serve our customers and support our associates who perform that work. In short, we believe that care of our associates, disciplined financial management, and constant attention to the fundamentals of great delivery add up to a successful, scalable business.